Marketing & Snapchat: 5 Ways Your Business Can Use the App to Your Benefit

Whether you consider yourself a frequent user or not, there’s no denying that Snapchat has become extremely popular.

What started with simple time-limited photos, and silly ways to make your work day go by quicker has now transformed into so much more. From the puppy dog filter we’re all so fond of, to their endless partnerships with brands worldwide, it’s time we shift our attention towards the impact this app could have on your business.

If you’re currently in the startup phase or you’ve been around for a few years, you know that right now social media is your best friend when it comes to spreading the word about your business. At Cobalt Digital Marketing, we’re all about keeping our clients one step ahead of the curve. Whether you use Snapchat for personal reasons or you have yet to become a convert, we’d like to point out a few reasons why incorporating the app into your social media strategy could benefit your business.

  1. Go live!

In addition to being one of the most entertaining ways to pass time, Snapchat is also one of your most powerful assets as a business owner.

Whether you’re gearing up for a major product launch or hosting an awesome event, you want your business to be noticed.

Through the use of Snapchat, you can go live and share the happenings of your business with all of your followers.

With a few simple videos, your followers will become engaged and want to know more about exactly what you’ve got hidden up your sleeve. More than anything, sharing insights about your business this way will show your followers that you’re authentic—and trust us, that’ll make all the difference in your success.

  1. Be exclusive

Let’s say you’re already using Facebook and Twitter. There’s a high possibility you use these platforms to engage with your audience and keep them updated about what’s going on in your world. But, what if you could take things one step further?

Think exclusivity. In order to build your following further, why not share Snapchat specific action? Surprise your followers and expand your reach by using the app to provide them with behind-the-scenes action they can’t get from any other platform. Don’t be surprised if you notice a spike in your following.

  1. Offer perks and promotions

In the world of social media, there’s nothing people love more than contests and giveaways. From Instagram to Facebook, this marketing strategy has spread like wildfire.

Take your business to the next level and start applying this little strategy to your Snapchat account as well. Through fun, spirited videos, you have the option of offering exclusive promo codes and discounts to your followers. If you’re feeling creative, you can encourage your followers to upload a video to their Snapchat ‘story’ that references your product/business in exchange for a cool perk. You’ll be increasing your following and engaging with them simultaneously.

  1. Get personal

The marketing strategies that resonate most with today’s world need a personal edge. Luckily, Snapchat is the perfect tool that has the potential to give you just that. Rather than simply focusing on business related matters, use the app to show your audience you have personality. .

Cover office birthday parties, regular days at the office or any company outings! In doing so, you’ll show your followers the heart and spirit behind your business that will captivate them in more ways than one.

  1. Partner with influencers

Although social media stars may seem a little out of reach, Snapchat can help bridge the gap between you and them. Whether you want to target influencers in your niche or local social media stars, these individuals have immense potential to be game changers in your business.

Partner with them for certain promotions by doing a Snapchat “takeover” where they would be in charge of generating content for your handle for a designated period of time. Be prepared to see your following soar!

Now is the time to stop using Snapchat to send humiliating photos of yourself to your friends and start using it for the benefit of your business. At Cobalt Digital Marketing, we are firm believers in the power of social media. Chat with one of our social media catalysts today at 866-224-5705 to see how you can up your Snapchat game and start building an audience who’s excited about your business.

Introducing TestMySite…. What Google Wants You To Know About Your Website

Mobile devices are dominating the digital world. Last year, for the first time, mobile searches outnumbered desktop searches. It is important to take that into consideration when creating your digital marketing strategy. It is no longer optional, your website must perform optimally for mobile devices. There are many handy tools online to let you know how you measure up and another one was just released today. Google has launched a website testing tool that is geared toward small businesses. It is simple to use and can be found at The cool thing about this tool is that you just type in your website URL and up pops your results letting you know how your site is performing for mobile and what the strongest and weakest points are. It calculates mobile friendliness, mobile speed and desktop speed on scales such as “good”, “fair”, and “poor”.  The tool offers a free score report of all three categories that can be useful to any small business owner or marketing manager, even one with little tech background. It also will email you a more detailed report to share with your webmaster, whether in house or outsourced to a company like Cobalt Digital Marketing, where we are masters of our trade.

Mobile searches outnumbered desktop searches for the first time in 2015 #google #mobiledevices… Click To Tweet



Mobile Speed

Google has told us for the last 6 years that speed is important for search rankings. Why? Because we, as users, expect speed. With the rapid growth of small businesses all over the United States, it’s important to have a strong, mobile friendly website to compete online. The internet is booming with people searching for services, things to do, and products to buy. The last thing you want is a customer to navigate away from your site because he has lost patience waiting for the site to load. You can to create a quick, smooth user experience. It’s all about the speed because, according to Google, about half of all visitors on mobile sites leave the page if it does not load within 3 seconds. Yes, I said 3 seconds! At Cobalt Digital Marketing, we can look at the results you get from or another reporting tool and help you increase speed and keep customers.

Half of all visitors on mobile sites leave the page if it does not load within 3 seconds #speed… Click To Tweet

Mobile Friendliness

Being friendly has always been great trait and a key to customer service. So, why not be “friendly” in your web design and user experience? It’s important to consider every detail from selecting the right size font to avoiding problematic plugins. Google’s new testmysite tool will help to identify the problem areas and can help increase the amount of traffic that comes to your site via mobile devices.

Desktop Speed

Of course, you also want to be aware of how things are running on the desktop side, they aren’t obsolete just yet! When it comes to using desktops, the speed of the internet isn’t always the main factor. There may be other issues keeping the website from loading. It could even be the way that the website is built. Structural issues and programming glitches can be severely impact the loading speed.  Use one of the online tools to evaluate your site, identify if you have issues and then you can jump on getting them fixed.

At Cobalt Digital Marketing, we are all about optimizing websites for user experience. We know that your website is a digital reflection of your company and your goal is to convert site visitors into customers. We can help. Let us know what Google’s testmysite report says about your website. Forward the email report to One of our Catalysts can develop a plan to help you improve website speed and mobile responsiveness. The internet is constantly changing and we are always on the lookout for new tools and new ways to make sure you are ahead of the pack. We are here to help you grow.